Hennessy’s white cognac, Pure White Hennessy, is available in the U.S. for the first time

Pure White Hennessy has been distributed exclusively among the Caribbean islands since 1998 .

Entrepreneurs returning from duty-free shops in Jamaica , Aruba , the Bahamas , and beyond pack their checked luggage with a crate of the bottles and offer them for sale online.

Legal versions of so-called white cognac have started becoming available in the U.S. in the past few years .

Pure White Hennessy has been stymied by U.S. laws surrounding alcohol labels.

The word pure has been illegal in the labeling of spirits since the repeal of Prohibition in 1933 .

The legal appellation for the name cognac comes with some pretty specific color standards.

Pure White is not, in fact, white.

Sazerac has joined forces with Migos frontman Quavo to launch White X Cognac .

Traditionally, this style of smoother, fruitier, more mixable cognac hasn’t been publicly available in the U.S. The liquid in Hennessy ’s Pure White is not the finest cognac in the world.