A three-part Netflix documentary, Bad Influence, paints a troubling picture of the no-rules world of child influencing

A three -part Netflix documentary, Bad Influence: The Dark Side of Kidfluencing , paints a troubling picture of the no-rules world of child influencing.

The online ecosystem of kids making content from as young as their toddler years, stage-managed by their parents.

There are zero existing child labour laws in the UK to protect child influencers in their workplace.

Audiences’ interest in kidfluencer content means we are turning a blind eye to another major form of online harm.

Without a cultural shift, we will continue to hear more stories like the Squad’s.

As the journalist Taylor Lorenz says at the end of Bad Influence: “Until we start seeing influencing as labour, these kids are screwed”.