Farewell to the Lady, a magazine for more genteel times

Mark Zuckerberg must be starting to wonder if it was worth shelling out $ 25 m in a donation to the foundation to build Donald Trump ’s presidential library when he capitulated in a lawsuit over the suspension from Facebook following the 6 January riots.

The Federal Trade Commission claims Meta destroyed rivals with a “buy-or-bury strategy” paying over the odds to acquire Instagram for $ 1bn in 2012 and WhatsApp for $ 19bn in 2014 .

There are now 133 million “tradwife” posts on TikTok , and the US is awash with social media influencers and magazines promoting the virtues of domesticity. The model Nara Smith has built a $ 6 m fortune from posting videos of herself making homemade cocoa puffs and ketchup while wearing pastel frocks, while Hannah Neeleman is estimated to earn $ 650,000 a year from videos chronicling farm life as a mother of eight (although very much without the support of a nanny). Perhaps it was too late for the Lady after all..