There’s only one way to fight the climate greenlash: appeal to the naysayers’ self-interest | Martha Gill

Most Britons still say they support climate efforts, but the price of decarbonising may at last be about to hit our wallets.

Conservative party has come a long way since it sported a little green oak tree as its logo.

As international agreements break down, reasons to be selfish multiply multiply.

Why should other countries strain to preserve the planet as America steams ahead?.

The consequences are likely to be so catastrophic that any action to mitigate it will eventually be worthwhile. In the meantime, activists should apply pressure at the points where altruism and selfishness most overlap: a switch to electric vehicles, electric stoves and heat pumps will make us happier and healthier. Martha Gill is an Observer columnist - Do you have an opinion on the issues raised in this article? If you would like to submit a letter of up to 250 words to be considered for publication, email it to us at [email protected].