The most effective strategy isn’t conventional. It’s not how business works

President Donald Trump 's tariff announcement was surprising, yes, but that doesn’t necessarily make it wrong, says Steve McKee .

His announcement was reminiscent of a similarly shocking moment in the legendary 2016 Go match between world champion Lee Sedol and DeepMind ’s AlphaGo computer program.

McKee: No president can be expected to know the implications of every move like chess masters do.

He is a man with a unique set of skills, forged in a different fire than most politicians, who is doing his best to deploy them in service of long-term trends in dire need of fixing. And he’s doing it none too soon. No one knows the extent to which he will succeed. But if conventional thinking could solve our existential issues, it would have by now. Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Original article link.