Nike’s ‘So Win’ Super Bowl ad is a good one. Here’s why

Super Bowl LIX was boring, mostly free of virtue signaling that engulfed Big Businesses starting in 2020 .

Adweek praised Nike for “making a statement while most brands are playing it safe.” But the ad is demeaning. It sells a false reality they must overcome, a ceiling that no longer exists. It treats women as less-than-than.

LZ Granderson: Maybe Nike shouldn’t have chosen this message for its reentry, after a 27-year absence, into the wide world of Super Bowl advertising.

LZ: It would be nice if those who rule the upper echelons of corporate culture could grasp that not everything has to be a battle of the sexes. That it’s good to acknowledge and celebrate men. That women are doing OK.