What will Australian media look like in 2025? Messy and imperfect but with glimmers of hope | Meg Simons

News media has been the fastest changing industry on the planet, and the disruption will continue.

News media used to be a simple business: assemble an audience by providing news and entertainment, then sell that audience to advertisers.

It was phenomenally lucrative and for most of the 20th century it seemed like it would go on for ever.

But since the 1990s , the business model has been progressively brought undone by the internet.

News Media Incentive a plan to use the tax system to impose a levy on digital platforms, such as Google , Meta and TikTok .

Political journalism tends to make assumptions about what audiences know about political actors and processes that are impossible for all but the most dedicated news lovers to live up to.

I suspect we are past peak social media for consuming serious news.

News media companies will increasingly turn to distribution and promotion channels they can control such as newsletters and podcasts.