Why This Crypto Casino Wants to Steal Your Best Memes

Stake is a crypto gambling site worth more than $2.6 billion today .

The company has a history of strange marketing gimmicks.

Stake's latest tactic involves paying X accounts to watermark its logo on any and all posts they make.

This is an amorphous advertising campaign that ignores international borders.

Meme creators have begun parodying the Stake watermark campaign by adding excessive amounts of Stake logos to their own memes or pretending they’re instead sponsored by Dave & Buster’s .

Stake created Stake.us , which operates as a sweepstakes casino, meaning there's no real money being bet.

While marketing gambling to minors across international borders might be an actual crime, it's well understood what the real crime is in the eyes of an irony-poisoned, meme-consuming council.