In the global era, McDonald’s has become all things to all peoples

There are 40,000 McDonald’s in 100 countries, serving fast-food to 69 million customers per day.

Frida Ghitis: McDonald's has taken over the world, only to surrender to the hoity-toity tastes of ungrateful furriners.

She says the fast food chain is in news as a proxy for “regular” America , but in global era, it has become all things to all peoples.

Ghitis asks: What, then, is the point of world domination? She says it's a business strategy rooted in a tradition that might just be quintessentially American .