Bluey Is a Godsend. But for This, It Deserves to Wear the Cone of Shame.

This year Bluey merch took over Targets, indie bookstores, and trendy gift shops that stock mostly novelty “I NY” T-shirts.

Bluey is a joy to watch, an oasis of emotional intelligence in the often moribund world of flat-looking, made-by-computers toddler-centric television.

There is an intimacy to streaming television for toddlers, because these gods of repetition want their favorite things over and over again.

The quality of Bluey , the way it was rooted in personal, observational humor, stuck out, head and shoulders above the rest of toddler television.

Rumors started going around that Bluey could be ending with its final batch of Season 3 episodes.

There's something wishy-washy about the episode that, to me, speaks to what Brumm is going through.

It feels as if he’s worrying about selling out, which befits a Gen Xage creator who had the privilege of making the first few seasons of his hit show in a vacuum.

Bluey will be around for a while. After all, it's a brand.