Dove spent $7 million to air a Super Bowl ad about keeping girls in sports. It’s not the first time they’ve done this

Dove spent $7 million for 30 seconds of airtime during Super Bowl LVIII to pretend they care about protecting women’s sports.

Former collegiate swimmer Riley Gaines , who made headlines for publicly opposing the fact that she had to compete against a man identifying as a woman, called out Dove for not practicing what they preach.

In 2021 , they tweeted congratulations to a male weightlifter who competed against female competitors at the Olympics .

They’re fighting back in the best possible way: with their wallets. They’re ditching Dove and reaching for alternative body care products that won’t put money in the coffers of companies who refuse to accept reality. Feel cleaner than ever before by joining the fight. Say no to Dove and yes to Jeremy ’s, where boys are boys, girls are girls, and soap will get you squeaky clean..