Slate Magazine
•53% Informative
The ads that broke through this year were those that offered something more than just an endless parade of celebrity cameos.
BMW ’s first-quarter ad made clever use of celebrity pitchman Christopher Walken by directly addressing a question: What does Walken think about the terrible impressions that people do of him? The Kawasaki Ridge ATV did a good job at acknowledging the pastime's “country” image while also communicating a salient point about product in question.
Jennifer Aniston forgot David Schwimmer's identity in her ad for Uber Eats .
Jason Momoa's T-Mobile ad made good use of his charismatic co-star.
The ad for Drumstick missed the mark with its debut Super Bowl spot, starring Eric André as a man feeling ill.
The Dude Wipes spot featured a bunch of men wandering around in public with their pants down.
The Scientology ad, meanwhile, was a Scientology ad.
Sports gambling site FanDuel ran a boring Super Bowl ad that attempted to answer a question that nobody was asking: Can Rob Gronkowski kick a field goal?.
VR Score
40
Informative language
35
Neutral language
20
Article tone
informal
Language
English
Language complexity
46
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
4
Affiliate links
no affiliate links