The Daily Wire
•Business
Business & Economics
72% Informative
Dylan Mulvaney , the transgender-identifying social media influencer, posted a video of himself drinking Bud Light in a bathtub on February 11, 2023 .
The beer industry’s self-regulating body, the Beer Institute , conducted a formal review into whether Bud Light was violating industry standards that ban marketing alcohol to minors.
The Beer Institute found in July that Bud Light did not violate its Advertising and Marketing Code , but two months later that code was quietly revised.
The updated code now includes new language that would appear to forbid any brewer from working with influencers.
The Beer Institute declined to comment on Mulvaney ’s posts tagged with “#budlightpartner” remain unaltered on Instagram .
Anheuser-Busch did not respond to a request for comment on the posts, and whether it has reviewed them since the updated standards were released.
It's likely the case that there are far more young people on Instagram than its data suggests.
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