Guardian
•73% Informative
This month and next, a record 9.5bn will be blown on advertising, more than the UK government spends on prisons in a year .
Once Christmas has passed, the adverts will offer up alternative ways to fry the planet.
Advertising Standards Authority is funded by the industry it oversees and enforces a code that critics say goes rather easy on advertisers.
VR Score
69
Informative language
65
Neutral language
33
Article tone
semi-formal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
8
Source diversity
8
Affiliate links
no affiliate links