Target appears to double down on radical gender theory despite Black Friday sales slump

Target reportedly selected a man named Erik Thompson as its Senior LGBTQIA+ Segmentation Strategist and Pride Lead , according to a post he shared on Instagram .

Thompson , who goes by “gaycruella” on the social media platform, shared with followers that he was “honored” to accept the role.

In Target ’s third quarter , sales tumbled 4.9% following a 5.4% decline in the second quarter .

Target came under fire again this week for selling Pride -themed nutcrackers and disabled Santa ornaments.