Opinion: Could Gov. Cox learn from Maloy’s win for his next campaign?

Celeste Maloy's win in Utah ’s 2nd Congressional District Republican primary election could inform future election campaigns, authors say.

Authors: Maloy showed that the combination of winning party's endorsement, being a mainstream, non-crazy candidate is a winning formula.

They say money is important, but not the guarantee of victory; Maloy raised less than her opponents, but maximized contributions with effective messaging that compelled her rural base.

Writers: Primary voter turnout was not as great as 2022 but more than 2017 .

In the final election, Maloy will be the obvious strong favorite of conservative Republicans , but she will also enjoy support from moderates. That spells big trouble for Riebe , even though she is a solid candidate. Republican LaVarr Webb is a former journalist and a semiretired small farmer and political consultant. Email: [email protected]. Frank Pignanelli is a Salt Lake attorney, lobbyist and political adviser who served as a Democrat in the Utah state Legislature. Email: [email protected]..