Chip and Joanna Gaines fans are demanding they cut ties with Target over the retailer’s over-the-top pride collection

Fans of Chip and Joanna Gaines are calling for the couple to cut ties with Target.

The couple's Hearth & Hand with Magnolia home product line has been hugely successful since debuting at Target in 2017.

Some of the most controversial items for sale were from a collection of “chest binders” and “tuck-friendly” female swimwear specifically targeted to anyone who identified as transgender.

One pride collection designer's Etsy shop also features designs that say, “Satan Respects Pronouns”.

The Gaineses have remained relatively uncontroversial and appear to have both conservative and progressive fans.

The latest Target scandal could be the catalyst to make a more definitive statement and finally admit which side they’re really on.

Joanna referenced that scandal and accusations of racism during a 2021 interview.