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The North Face's 'Summer of Pride' video features drag queen and environmentalist Pattie Gonia
Summary
Nutrition label
45% Informative
The North Face debuted an over-the-top “Summer of Pride” promotion on Instagram.
The company sponsored the same event last summer in multiple cities.
The video clip features drag queen Pattie Gonia, who co-founded the non-profit organization The Outdoorist Oath.
Commenters had mixed reactions to the video.
VR Score
21
Informative language
11
Neutral language
3
Article tone
informal
Language
English
Language complexity
41
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
2
Affiliate links
no affiliate links