WeWork: The Mumbo-Jumbo and the Meaning

Hulu documentary WeWork: Or the Making and Breaking of a $47 Billion Unicorn, of which weWork founder Adam Neumann is the star.

WeWork is a commercial real-estate company intent on having people think it isn’t, says Julian Zelizer.

Zelizer: Documentary focuses too much on Neumann’s quirky, woo-woo, outsized persona.

WeWork's appeal to millennials and Generation Z is rather obvious but almost never bluntly stated: It’s an extension of college.

The company's entire pitch to millennial freelancers and startups, its ethos of flexibility and community and togetherness, was cynical.

WeWork was not the embodiment of community but its antithesis—or, at best, a weak substitute.

The documentary offers an elegy to a lost vision of community, which is also a low point in commercial real estate.