These days we’re encouraged to concoct an image of ourselves and how we want to ‘present’ to the public. It’s no longer a matter of who we are but of who we are

Bob Greene : We're encouraged to concoct an image of ourselves and how we want to “present” to the public.

Greene: Each of us, especially as we advance in the world of work, must have a “personal brand” Greene: To develop your personal brand, you need to figure out who you are’ Greene: Only then can the rest of the world accept you for who you say you are.

Baker : Self-help ideology is the rot festering at the core of” our economic system.

He says it requires an unhealthy psychological investment in the work we do.

For those with sufficient means, personal branding extends to all areas of our lives, including gender.