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Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Ars Technica
Summary
Nutrition label

76% Informative

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 .

Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ads-based streaming subscriptions.

Amazon has determined the average is four to six minutes of advertisements per hour.

VR Score

69

Informative language

62

Neutral language

87

Article tone

semi-formal

Language

English

Language complexity

55

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

2

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