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Technology

Bogus social media accounts fueled backlash over Target rollback of DEI: ‘Masterclass in manufactured outrage’

New York Post
Summary
Nutrition label

63% Informative

Israeli tech firm Cyabra found that nearly a third of the social media accounts driving outrage over Target 's policy change were fake.

The firm’s CEO, Dan Brahmy , described the backlash as a calculated effort to manufacture outrage.

Many of the fake accounts were designed to mimic real users and took on the identities of black consumers or conservative commentators.

VR Score

58

Informative language

51

Neutral language

48

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

detected

Time-value

short-lived

Source diversity

1

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