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Dr. Martens’ Stock Soars as CEO Implements New Strategic Plan Following ‘Year of Stabilization’

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Shares for Dr. Martens Plc surged nearly 24 percent on Thursday following the release of a new strategic turnaround plan.

UK -based footwear company reported that net revenue fell 10 percent to 787.6 million pounds from 877.1 million in fiscal 2024 .

By category, overall, pairs were down 9 percent , with DTC pairs flat and wholesale pairs down 15 percent as expected.

Dr. Martens said it expects to deliver sustainable, profitable revenue growth above the rate of the relevant footwear market.

CEO said he is “laser focused” on day-to- day execution, managing costs and maintaining the company’s operational discipline while it navigates the current macroeconomic uncertainties.