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Lauren Kyle McDavid

edmontonjournal

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Technology

’Resurgence of WAGs’: Sport researchers say spouses of athletes growing in popularity

Summary

Nutrition label

65% Informative

WAGs are gaining visibility with social media and online content created by the influencers.

Kyle McDavid is the wife of Edmonton Oilers captain Connor McDavid .

The WAG trend first became popular in the early 2000s , says sociologist Judy Liao .

Unlike the Beckhams, Liao says modern WAG 's can control their narratives and blend social media posts about sports with entries about their lives.

“The bigger picture here, in an authentic way, is that social media has really created opportunities. This interest from consumers in the WAG story is really powerful.” “The rising of WAGs is one big factor for that.” - Lauren Kyle-McDavid to open new Edmonton restaurant in historic locale - Connor McDavid wedding photos pop up in Vogue Australia .

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful