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Reuters

Reuters

Entertainment

Entertainment

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Reuters
Summary
Nutrition label

78% Informative

Hailey Bieber's makeup and skincare brand, Rhode , is being snapped up by Elf Beauty for about $1 billion .

Rhode gained popularity with TikTok viral products such as its $ 18 "peptide lip treatments" Rhode will continue her role as founder and will also act as a "strategic advisor".

VR Score

87

Informative language

92

Neutral language

65

Article tone

formal

Language

English

Language complexity

51

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links