Paper directories boost Tanzania business
This is a Tanzania news story, published by Phys Org, that relates primarily to Cornell University news.
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Paper directory boosts usefulness of mobile phones, bottom lines, in rural Africa

93% Informative
In rural Africa , basic mobile phones help people conduct business among existing contacts.
Without a directory, basic business activities can be costly. A phone alone doesn't provide access to all the traders or sellers a business owner might want to contact.
Cornell University -led research published in The Economic Journal shows that introducing paper business telephone directories in Tanzania boosted sales revenue by 104% for listed businesses.
VR Score
97
Informative language
99
Neutral language
78
Article tone
formal
Language
English
Language complexity
64
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
4
Source diversity
4
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