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ValueAct takes a stake in Rocket Cos. Here’s how the activist may help lift the share price

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Rocket Companies is a financial technology company consisting of mortgage, real estate and personal finance businesses.

While Rocket is a great company, it is not a great stock.

Rocket has steadily gained market share and is now the No. 1 originator of mortgages in the United States .

However, the company's share price has yet to reflect this clear competitive advantage.

Ken Squire : AI is much more likely to be quickly adopted by companies like Rocket companies that have embraced technology and the digital age.

ValueAct has extensive experience from both sides of AI , he says.

Rocket has a relatively new CEO who wants to dominate the mortgage industry and is not afraid of technology, Squire says.