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Is Cannes the last truly safe place for celebrities?

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The Cannes Film Festival is one of the last major cultural events that hasn’t gone fully digital-first.

Influencers are “accessories, not insiders,” said celebrity and influencer brand expert Sarah Schmidt .

Even in the most Instagram -friendly spaces, celebrities were outnumbered over influencers.

TikTok brought a few of its creators to the Croisette .

The social media app was one of the festival’s official partners, so creators got great access to the event.

The creators are film-obsessed, not just content obsessed, says PR specialist Rebecca Whitlocke .

Influencers typically aren't a part of the “celebrity and cinephile world unless they’re crossing into film or entertainment journalism.

Cannes Lions , an annual creativity festival, takes place in the same theaters and stages in mid-June .

Influencers yearning to post from the gorgeous beaches of the French Riviera need only wait a few weeks before it's their time to shine.