Cannes Film Festival Influencer Hunt
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CANNESYahoo
•Technology
Technology
Is Cannes the last truly safe place for celebrities?
71% Informative
The Cannes Film Festival is one of the last major cultural events that hasn’t gone fully digital-first.
Influencers are “accessories, not insiders,” said celebrity and influencer brand expert Sarah Schmidt .
Even in the most Instagram -friendly spaces, celebrities were outnumbered over influencers.
TikTok brought a few of its creators to the Croisette .
The social media app was one of the festival’s official partners, so creators got great access to the event.
The creators are film-obsessed, not just content obsessed, says PR specialist Rebecca Whitlocke .
Influencers typically aren't a part of the “celebrity and cinephile world unless they’re crossing into film or entertainment journalism.
Cannes Lions , an annual creativity festival, takes place in the same theaters and stages in mid-June .
Influencers yearning to post from the gorgeous beaches of the French Riviera need only wait a few weeks before it's their time to shine.
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