Big Four's Impact on Services

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AI is coming for the Big Four too

Summary

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87% Informative

Deloitte , PwC , EY , and KPMG dominate the professional services industry.

But AI could be poised to disrupt their business models, organizational structure, and employees' day-to-day roles.

The Big Four advise companies on how to navigate change, but could be among the most vulnerable to AI .

Meanwhile, some midsize firms say they're better placed to adapt quickly and benefit from AI .

The Big Four have invested billions in artificial intelligence, far more than smaller firms could ever afford.

KPMG said its plan to invest $2 billion in AI and cloud services over the next five years would generate more than $12 billion in revenue over that period.

EY 's breadth of business made it the perfect "test bed for innovation," Raj Sharma said.

PwC 's chief technology officer Umang Paw said his firm was "more than ready" for this "moment of reinvention".

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