Why Walmart decided to say it would raise prices — and risk Trump’s fury

More companies have been speaking out about U.S. tariffs since April 9 , according to data from Gravity Research .

President Donald Trump lashed out at Walmart in a weekend social media post, telling the company to " EAT THE TARIFFS" Walmart responded to Trump with its own statement, echoing its commitment to keep prices as low as possible.

There were 139 corporate responses to tariffs from April 10 to April 25 , up from 79 between April 2 and April 9 .

Nearly half of those tracked statements came from earnings calls where CEOs delivered prepared remarks and answered analysts' questions.

The backlash to tariffs picked up steam from CEOs who had lauded Trump 's policies as a boon for business only months earlier .

Walmart, with its low-price reputation and vast U.S. footprint, is better positioned to withstand blowback from Trump than many other companies are.

Other major retailers including Target and Best Buy will share their own updates on their sales outlook.

Gravity Research's Piacenza said brands are closely watching one another.