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VUZ gets $12M for its immersive video experiences across emerging markets and the U.S. | TechCrunch

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Summary
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78% Informative

VUZ has raised $12 million as it doubles down on its presence in Saudi Arabia and the United Arab Emirates .

The pre-Series C funding round was led by the International Finance Corporation (IFC) The company says it has crossed 15 million users globally, up from 10 million in 2022 .

The company has signed exclusive streaming deals with La Liga and the Professional Fighters League ( PFL ).

VUZ must convince users that immersive content isn’t just a gimmick and convince creators that monetizing is better than TikTok or YouTube .

In the Middle East and parts of Africa , the creator economy is still early and distribution partners matter.

But in the U.S. and other developed markets, competition is tougher.

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