Reform Voters More Matchable
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Conservative votersGuardian
•World
World
Swipe right: dating app users prefer Reform voters to Tories, research suggests

81% Informative
Conservative voters were more likely to match with a Reform UK voter than Labour .
Labour, Green and Lib Dem voters had a better chance of landing a match than Conservatives .
People who use dating apps tend to be younger and therefore more socially liberal.
Study asked 2,000 people in Britain and Spain to look at 20,000 fictitious dating profiles.
VR Score
82
Informative language
79
Neutral language
80
Article tone
semi-formal
Language
English
Language complexity
62
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
1
Affiliate links
no affiliate links