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Guardian

Guardian

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World

Swipe right: dating app users prefer Reform voters to Tories, research suggests

Guardian
Summary
Nutrition label

81% Informative

Conservative voters were more likely to match with a Reform UK voter than Labour .

Labour, Green and Lib Dem voters had a better chance of landing a match than Conservatives .

People who use dating apps tend to be younger and therefore more socially liberal.

Study asked 2,000 people in Britain and Spain to look at 20,000 fictitious dating profiles.

VR Score

82

Informative language

79

Neutral language

80

Article tone

semi-formal

Language

English

Language complexity

62

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links