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Wembley StadiumGuardian
•Sports
Sports
68% Informative
Seat Unique, which sells VIP hospitality packages for events, charged more than 3,000 for two seats at the FA Cup final.
Company has been accused of acting “like a ticket tout” after it slashed the price of Cup final hospitality tickets shortly after a customer had bought a pair to cheer up her football-mad nephew.
It said this was because it had used dynamic pricing, a tactic that proved so unpopular when Oasis used it for their reunion tour.
Seat Unique was recently valued at about 100 m in a fundraising round that it announced included investment from Kane .
Other notable backers include: former British and Irish Lions and Wales rugby union captain Sam Warburton .
There is no suggestion that any of them knew of Seat Unique’s dynamic pricing model for the FA Cup final.
VR Score
66
Informative language
63
Neutral language
10
Article tone
informal
Language
English
Language complexity
51
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
1
Affiliate links
no affiliate links
