"Dynamic Pricing in Football"

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Wembley Stadium

Guardian

•

Sports

Controversial ‘dynamic pricing’ model revealed in FA Cup final seat sales

Summary

Nutrition label

68% Informative

Seat Unique, which sells VIP hospitality packages for events, charged more than 3,000 for two seats at the FA Cup final.

Company has been accused of acting “like a ticket tout” after it slashed the price of Cup final hospitality tickets shortly after a customer had bought a pair to cheer up her football-mad nephew.

It said this was because it had used dynamic pricing, a tactic that proved so unpopular when Oasis used it for their reunion tour.

Seat Unique was recently valued at about 100 m in a fundraising round that it announced included investment from Kane .

Other notable backers include: former British and Irish Lions and Wales rugby union captain Sam Warburton .

There is no suggestion that any of them knew of Seat Unique’s dynamic pricing model for the FA Cup final.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity