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Controversial ‘dynamic pricing’ model revealed in FA Cup final seat sales

Guardian
Summary
Nutrition label

68% Informative

Seat Unique, which sells VIP hospitality packages for events, charged more than 3,000 for two seats at the FA Cup final.

Company has been accused of acting “like a ticket tout” after it slashed the price of Cup final hospitality tickets shortly after a customer had bought a pair to cheer up her football-mad nephew.

It said this was because it had used dynamic pricing, a tactic that proved so unpopular when Oasis used it for their reunion tour.

Seat Unique was recently valued at about 100 m in a fundraising round that it announced included investment from Kane .

Other notable backers include: former British and Irish Lions and Wales rugby union captain Sam Warburton .

There is no suggestion that any of them knew of Seat Unique’s dynamic pricing model for the FA Cup final.

VR Score

66

Informative language

63

Neutral language

10

Article tone

informal

Language

English

Language complexity

51

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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