David Heath Resigns as Bombas CEO

This is a Armour news story, published by CNBC, that relates primarily to David Heath news.

Armour news

For more Armour news, you can click here:

more Armour news

David Heath news

For more David Heath news, you can click here:

more David Heath news

consumer & retail news

For more consumer & retail news, you can click here:

more consumer & retail news

CNBC news

For more news from CNBC, you can click here:

more news from CNBC

About the Otherweb

Otherweb, Inc is a public benefit corporation, dedicated to improving the quality of news people consume. We are non-partisan, junk-free, and ad-free. We use artificial intelligence (AI) to remove junk from your news feed, and allow you to select the best business news, entertainment news, world news, and much more. If you like consumer & retail news, you might also like this article about

Bombas founder David Heath

. We are dedicated to bringing you the highest-quality news, junk-free and ad-free, about your favorite topics. Please come every day to read the latest Bombas news, next CEO news, consumer & retail news, and other high-quality news about any topic that interests you. We are working hard to create the best news aggregator on the web, and to put you in control of your news feed - whether you choose to read the latest news through our website, our news app, or our daily newsletter - all free!

former Under Armour executive Jason LaRose

CNBC

•

Business

Business & Economics

Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots

Summary

Nutrition label

66% Informative

Bombas co-founder David Heath steps down as CEO.

The socks and T-shirt company is looking to expand beyond direct-to-consumer.

Jason LaRose , a former Under Armour executive, will take over as the company's next CEO effective Thursday .

LaRose spent six years at Under Armour and oversaw its North America business.

"As a DTC brand, we care so much about our brand and our story, it has to be somebody who's going to do an excellent job taking care of our brand. We're not out there to be out there," said LaRose . "We're looking at some other partners. We'll continue to always look for people who we think strategically give us access to the right customer, you know, nothing to announce yet on that front, but we'll keep looking.".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful