HBO Max Rebranding Announced
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Max streaming serviceEngadget
•Entertainment
Entertainment
Max, which was once HBO, reverts to HBO Max
63% Informative
Warner Bros. Discovery is rebranding its streaming service as HBO Max .
The rebrand will take place this summer .
The move is part of a push by the company to grow subscriber counts globally.
The new name makes more pointed use of the brand's iconic name.
The company sees HBO Max as a core component to future growth.
VR Score
43
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30
Neutral language
30
Article tone
informal
Language
English
Language complexity
41
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Attention-grabbing headline
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Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
3
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