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Max, which was once HBO, reverts to HBO Max

Engadget
Summary
Nutrition label

63% Informative

Warner Bros. Discovery is rebranding its streaming service as HBO Max .

The rebrand will take place this summer .

The move is part of a push by the company to grow subscriber counts globally.

The new name makes more pointed use of the brand's iconic name.

The company sees HBO Max as a core component to future growth.

VR Score

43

Informative language

30

Neutral language

30

Article tone

informal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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