welcome
CNBC

CNBC

Entertainment

Entertainment

WBD is renaming streamer Max as HBO Max, again

CNBC
Summary
Nutrition label

67% Informative

Warner Bros. Discovery is renaming its streaming service HBO Max again starting this summer .

The company announced the rebranding Wednesday during its upfront presentation in New York .

The change comes as the company seeks to scale back its volume of content and focus on quality programming and storytelling.

WBD is changing the name back to emphasize quality over quantity.

VR Score

70

Informative language

69

Neutral language

61

Article tone

formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links