Warner Bros. Discovery Rebranding
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standalone streaming service HBO MaxCNBC
•Entertainment
Entertainment
WBD is renaming streamer Max as HBO Max, again

67% Informative
Warner Bros. Discovery is renaming its streaming service HBO Max again starting this summer .
The company announced the rebranding Wednesday during its upfront presentation in New York .
The change comes as the company seeks to scale back its volume of content and focus on quality programming and storytelling.
WBD is changing the name back to emphasize quality over quantity.
VR Score
70
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69
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61
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formal
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English
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48
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Attention-grabbing headline
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short-lived
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