Why one obscure app could help crumble Meta’s empire

MeWe looks a fair amount like Facebook at first glance, except that you make an account using the Frequency blockchain.

The company says 20 million users have joined, but when I make a MeWe account, I scroll through autopopulated feed and think, “Who are these people?” I search for a few of my Verge colleagues, figuring if anyone has tried this obscure app, it might be one of them.

Whether Judge James Boasberg buys this could determine who wins the case.

The FTC says outside of Facebook and Instagram , only apps like Snapchat and MeWe can fulfill a users’ desire to broadcast personal updates with friends and family online.

Strava ’s former VP of connected partnerships Mateo Ortega testified that users of the fitness-tracking social media app could share baby photos on the platform but they probably wouldn’t unless it was in a running stroller.

The FTC says Meta faces little competition for a service many people specifically want.

Boasberg 's market definition will come down to a few things: how Meta views itself, how competitors see it, and his own intuition.

Internal documents have shown Meta ’s well aware that at different points in time, users have come to its apps to connect with family and friends.