Upfront Sales Risk Recession
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ad demandReuters
•Entertainment
Entertainment
Tariff uncertainty clouds outlook for US television's annual ad-selling bonanza

79% Informative
The risk of a tariff-induced U.S. recession is hanging over the television industry's annual upfront selling season.
Analysts predict brands will reduce their spending as consumer confidence wanes.
Media executives acknowledged some brands might feel nervous, but said there could be a cost to cutting ad spending.
VR Score
90
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96
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