welcome
CNBC

CNBC

Entertainment

Entertainment

Candy giant Ferrero adds American twists to Nutella, Ferrero Rocher to fuel U.S. growth

CNBC
Summary
Nutrition label

75% Informative

Ferrero North America is adding peanuts to its Nutella and adding Dr Pepper flavor to Tic Tacs .

The confectioner announced its slate of new products ahead of the annual Sweets and Snacks Expo .

Ferrero has grown to become the third -largest U.S. candy company, trailing only Hershey and Mars .

Ferrero 's investments in its North American supply chain were in place before the Trump administration's tariffs on dozens of countries.

The company has grown from 300 U.S. employees a decade ago to more than 5,000 today .

Lindsay said the company plans to start "going very large" on marketing its brands next year .

VR Score

76

Informative language

76

Neutral language

32

Article tone

formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links