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POWERED BY POTATOES: Endurance athletes chasing speed with spuds

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Summary
Nutrition label

72% Informative

Ultramarathoner Tara Dower lived out of her Ford Transit van while training for last year ’s Hardrock Hundred Mile Endurance Run .

Dower loaded up her hydration vest with a trusty staple fuel: canned potatoes.

Potato marketers are reaching out to athletes of all stripes with a simple message: Spuds pack serious fuel.

Potatoes USA is sponsoring Rock n’ Roll marathons as the “official performance vegetable’s “performable vegetable” Potatoes is also sponsoring Team Potato , a group that encourages people to eat potatoes as part of their active lifestyles.

The group has 1,700 members on Facebook and 300,000 people who have participated in its sponsored challenges on Strava .

VR Score

59

Informative language

49

Neutral language

62

Article tone

informal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

7

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