Cringe! How millennials became uncool

Anyone born between 1981-1996 is considered achingly uncool by the generation that came next: gen Z, AKA the zoomers, or zillennials.

Other sources of derision for millennials are their choice of jeans (skinny and mom jeans are out; baggy hipsters are in) An obsession with avocado on toast (gen Z ’s green grub of choice is matcha) Some millennials are digging their heels in, resistant to their new status.

Generation bashing is nothing new in fact, one could argue it’s yet another thing millennials invented, coining the phrase OK boomer’ to dismiss attitudes associated with baby boomers.

But, inevitably, this latest generational warfare, fought by the two cohorts most comfortable online, has a very public battleground: the internet.

Dr Carolina Are, social media researcher, says most gen Z conversations about millennials being uncool happen online.

Sam Harrington-Lowe , the 55-year-old founder and editor of Silver Magazine , says generation X (those born between 1965-80 ) are “undeniably the coolest generation” because, she says, they don’t care.

Daisy Jones , 32 , who studied at Goldsmiths and writes for Vogue , says she is effortlessly cool as a result.