Apple Considers AI Search for Safari
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Technology
Cue: Apple will add AI search in mobile Safari, challenging Google

77% Informative
Apple exec Eddie Cue said Apple is "actively looking at" shifting the focus of mobile Safari 's search experience to AI search engines.
The statements were made while Cue testified for the US Department of Justice in the Alphabet /Google antitrust trial.
Cue noted that searches in Safari fell for the first time ever last year , attributed the shift to users increasingly using large language model-based solutions to perform their searches.
VR Score
81
Informative language
83
Neutral language
19
Article tone
semi-formal
Language
English
Language complexity
57
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links