Cadillac Targets Luxury Market
This is a China news story, published by CNBC, that relates primarily to Mary Barra news.
China news
For more China news, you can click here:
more China newsMary Barra news
For more Mary Barra news, you can click here:
more Mary Barra newsautomotive and transportation news
For more automotive and transportation news, you can click here:
more automotive and transportation newsCNBC news
For more news from CNBC, you can click here:
more news from CNBCAbout the Otherweb
Otherweb, Inc is a public benefit corporation, dedicated to improving the quality of news people consume. We are non-partisan, junk-free, and ad-free. We use artificial intelligence (AI) to remove junk from your news feed, and allow you to select the best tech news, business news, entertainment news, and much more. If you like automotive and transportation news, you might also like this article about
luxury Cadillac brand. We are dedicated to bringing you the highest-quality news, junk-free and ad-free, about your favorite topics. Please come every day to read the latest American luxury brands news, premier American luxury brand news, automotive and transportation news, and other high-quality news about any topic that interests you. We are working hard to create the best news aggregator on the web, and to put you in control of your news feed - whether you choose to read the latest news through our website, our news app, or our daily newsletter - all free!
Cadillac brandCNBC
•Technology
Technology
Inside GM’s decade-long battle to revive Cadillac as the quintessential American luxury car brand
73% Informative
Cadillac wants to regain its prominence as the premier American luxury brand.
The luxury vehicle market is crucial for automakers like GM , as luxury vehicles have higher profit margins than their mainstream counterparts.
Cadillac 's domestic competition has historically been Ford Motor's Lincoln luxury brand, which sells roughly a third of the vehicles in the U.S ..
Cadillac is relaunching its all-electric Celestiq , a $ 300,000 -plus vehicle.
The Celestiq is a bespoke vehicle that the automaker is hand-building at its tech and design campus in Warren .
GM CEO Mary Barra said April sales for Cadillac were the brand's best for that month since 2007 .
Cadillac 's sales in China have been in a freefall as Chinese brands dominate Western brands.
Cadillac last year remained off the winner's podium in terms of sales.
GM 's president says China remains a focus for the automaker, which also is attempting to return to Europe with Cadillac .
VR Score
83
Informative language
88
Neutral language
48
Article tone
semi-formal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links