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3 companies plan to use T-Rex collagen to create an alternative to traditional leather

Gizmodo
Summary
Nutrition label

67% Informative

Three companies have joined forces to develop a new luxury alternative to traditional leather.

The goal: to create a cruelty-free, environmentally friendly, high-quality alternative to leather, purportedly using Tyrannosaurus rex DNA.

Collagen is an abundant protein in all animals, and provides structural support to muscles, bones, skin, and connective tissues.

VML, Lab-Grown Leather Ltd. , and The Organoid Company’s alternative leather will be reconstructed T. rex skin.

The companies plan to start with fashion accessories, then scale up to a luxury flagship product by the end of the year .

They hope to bring their alternative leather into other sectors, including the automotive industry.

VR Score

56

Informative language

52

Neutral language

49

Article tone

semi-formal

Language

English

Language complexity

60

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

medium-lived

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