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Condé Nast

Condé Nast

Health

Health

This year's American protein mania may be hitting its peak

Condé Nast
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61% Informative

Netflix is teasing its documentary Untold : The Liver King , which tracks the rise and fall of the raw-meat enthusiast.

The intertwining of masculinity and red meat (and its attendant health properties) is strong and deep-seated.

An obsession with protein affords a masculine-coded cover on the feminine-coded world of body image and dieting.

In the 1950s and ’60s , doctors and scientists homed in on protein supplementation as an important tool in treating malnutrition in places like North Africa , India , and postwar Korea .

The Recommended Dietary Allowance (RDA) for protein is 0.36 grams per pound of bodyweight, but some popular online health experts, like Attia , recommend far greater levels.

In 2014 , Food Business News called protein the year ’s “leading food-industry buzzword” In 2015 , psychologists were finding that the overconsumption of protein among men could constitute an eating disorder.

Was it correlation, coincidence, or some lean-meat canary in the proverbial coal mine that it was into this proteinous landscape that Trump announced his bid for the presidency?.