Netflix Embraces WWE WrestleMania 41
This is a Netflix news story, published by BBC, that relates primarily to James English news.
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Wrestlemania 41: Will WWE's big Netflix gamble pay off as John Cena and Cody Rhodes do battle?
75% Informative
$ 5bn mega-deal brings World Wrestling Entertainment's archive and biggest events to Netflix .
Part of a 10-year contract, which began earlier this year , connects WWE with a potential global audience of 700 million .
WrestleMania 41 is being treated as a litmus test - not just for WWE 's global expansion, but for Netflix 's potential move into live sports.
WWE 's global strategy now hinges on fees paid by cities hosting these events, both inside and outside the USA .
Women's wrestling storylines take centre stage at this year 's event.
WWE is "stating loud and clear that it wants to dominate 'sportainment', says James English , managing partner at sports marketing agency Fuse .
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