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Los Angeles Times

Los Angeles Times

Technology

Technology

Revolve faces $50-million lawsuit alleging influencers hid paid brand partnerships

Los Angeles Times
Summary
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A class-action lawsuit accuses the online retailer of operating an advertising “scheme” in which influencers disguised paid product endorsements as genuine recommendations in order to boost Revolve ’s sales.

“For many years , Revolve used its position, payments and free merchandise to entice influencers to endorse and promote its products while failing to disclose any material relationship with the brand,” the lawsuit said.

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