Revolve Faces $50M Lawsuit
This is a news story, published by Yahoo Finance, that relates primarily to Revolve news.
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social media marketing tacticsLos Angeles Times
•Technology
Technology
Revolve faces $50-million lawsuit alleging influencers hid paid brand partnerships

79% Informative
A class-action lawsuit accuses the online retailer of operating an advertising “scheme” in which influencers disguised paid product endorsements as genuine recommendations in order to boost Revolve ’s sales.
“For many years , Revolve used its position, payments and free merchandise to entice influencers to endorse and promote its products while failing to disclose any material relationship with the brand,” the lawsuit said.
VR Score
76
Informative language
75
Neutral language
23
Article tone
formal
Language
English
Language complexity
60
Offensive language
not offensive
Hate speech
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Attention-grabbing headline
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Known propaganda techniques
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Time-value
short-lived
External references
5
Source diversity
3
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