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COMMENTARY: Campaigns matter (until they don’t) - National | Globalnews.ca

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Summary
Nutrition label

69% Informative

Frida Ghitis: There is a sacred mantra in Canadian politics that campaigns matter.

But not in the way they used to be, she says.

Ghitis says the Liberal campaign has little spark, little urgency and little edge.

She says it's the political equivalent of beige wallpaper, hard to hate, easy to ignore, but the gap is closing.

Ghits: We're in a new era defined not by stability, but by volatility, and loyalty is dead.

But that doesn’t prove that campaigns matter the way they once did. It proves that timing does. That impressions form late. That the final hours are what count. This is why Poilievre still has a path. So does Carney . But this won’t be decided by platforms or pundits or polling averages. It will be decided by a restless electorate that hasn’t made up its mind. Not yet. But that moment is coming. Fast. Darrell Bricker is Global CEO of Ipsos Public Affairs .

VR Score

73

Informative language

70

Neutral language

58

Article tone

informal

Language

English

Language complexity

24

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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