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hair growth oilCNBC
•Entertainment
Entertainment
69% Informative
Erim Kaur founded ByErim , a hair-oil brand rooted in ancient Indian traditions.
The 30-year-old has over 700,000 followers on Instagram and TikTok combined.
Hair oiling is an Indian tradition recorded in ancient Sanskrit medicinal texts like Charaka Samhita .
Hair-oiling has filtered into beauty trends on social media.
Kaur says ByErim 's success isn't just about the rising popularity of hair oiling but because her followers are "emotionally invested" in her brand.
Influencer-founded brands have increased in recent years , but not all are cut out for success.
Kaur: "I can't take full credit for anything".
VR Score
58
Informative language
51
Neutral language
29
Article tone
informal
Language
English
Language complexity
39
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
3
Source diversity
3
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