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Extreme summer heatCNBC
•Science
Science
87% Informative
A growing wave of holidaymakers appear to be prioritizing summer trips to northern Europe to escape the blistering heat.
Bookings to southern Europe for July-August were down 15% compared to July and August .
Baby boomers and first -time travelers are driving the coolcation trend, says Intrepid Travel CEO James Thornton .
One of the benefits of travelers seeking milder temperatures during peak summer will be putting a stop to overcrowding in places that have previously been inundated by tourists.
In years to come, Southan said most people will seek to leave places they live when it gets too hot, noting there are ares in Italy that have demonstrated this behavior for decades .
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